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OUGD504 - Studio Brief 1 - Amber's Print Lecture

Chronologies of Print

The sequential order in which past events occur.


To produce by applying inked types, plates, blocks, or the like, to paper or other material either by direct pressure or indirectly by offsetting an image onto a roller.

To reproduce by engraving on a plate or block.

To form a design or pattern upon, as by stamping with engraved plate or block: to print calico.

To cause (a manuscript, text, etc.) to be published in print.

"I love a ballad in print alive, for then we are sure they are true.” Shakespeare. - If it is print then it is seen to be true. It is correct. It is factual. Print standardises information.

Print goes back to prehistoric times when cavemen would make  marks on cave walls.

Documentation. Communication. Reproduction. It is correct. It is factual.

The first example of print as we know it is from 200AD of some Chinese writing made with carved woodblock. Europe didn’t start printing until 1400AD.

Communication. Reproduction. Distribution. - Knowledge is power.

Mass communication- this began with people’s curiosities of the world around them.

The first movable type press was in Asia around 1000AD.

Mainland Europe was very connected, communities grew, people travelled, and therefore literacy boomed. People became very nationalistic as they became aware of their surroundings better.

The output of printing books from the 15th century to the 18th century with vastly increased from about 10,000,000 to 1000,000,000. This was fuelled by country that have an organised religion. There was a reason to print.

The Gutenberg press changed the world to be a visual culture from an oral culture.

Glyphs came about through the craftsmanship of lead type out of both laziness and a need to punctuate text.

Marshall McLuhan, 1911-1980 - The Medium is the Message. - Mass Communication.

Good documentary of Linotype - Linotype The Film.

Linotype revolutionised the print world in the late 1800s

Line-casting used within news publishing, Things could be changed/corrected.

In the 1960’s it was phased out.

William Morris - time of excess. Asian Influences.

Propaganda - Colour was vibrant, painted feel.

Modernism - Rose in the 1930’s with clear images, not much colour, crisp, stark contrast to victorian imagery.

Print dictated the way things were designed.


Andre the Giant being made redundant in wrestling industry. Shepherd Fairey repopularising his image through illegal propaganda/flyposting. Creating a community of in a way, legal revolution.

Obama’s hope campaign inspired largely of it. People connected to it outside of their aimed demographic which created a mass popularisation of Obama which essentially made him president.

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