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OUGD503 - Studio Brief 1 - Collaborative Practice - Dominos Pizza Research

Domino's Pizza is recognised as the world's leading pizza delivery company. Our expertise and passion for delivering hot and fresh pizzas has earned us numerous awards and the loyalty of millions of pizza lovers around the world.
Domino's Pizza UK and Ireland Limited is a wholly owned subsidiary of Domino's Pizza Group plc ("DPG") which is quoted on the main market of the London Stock Exchange. DPG is the UK and Ireland's leading pizza delivery company and holds the master franchise to own, operate and franchise Domino's Pizza stores in these markets.
Our first UK store opened in 1985 and the first Irish store opened in 1991. In April 2011, the company gained exclusive rights to own, operate and franchise Domino's Pizza stores in Germany and in September 2012 the company acquired the master franchise for Switzerland, Luxembourg and Liechtenstein and has an option to open stores in Austria prior to the end of 2014. 
Over 25,000 team members work in our UK and Irish stores and in a range of support functions ranging from marketing, IT and training to fresh dough production at our three supply chain centres in Milton Keynes, Penrith and Naas, Ireland. Our stores are owned by franchisees who are responsible for delivering our brand's high standards to customers.
At Domino's Pizza, our mission is to be the best pizza delivery company in the world. Our culture is best summed up in a chant that's sung in our stores: "Sell More Pizza, Have More Fun!".
Our priorities are to:
  • recruit, recognise and retain the best people
  • deliver consistently high quality food on time
  • take great care of our customers
  • innovate in ways that matter to our team members and customers
  • ensure high image standards at our stores
  • treat others how we'd like to be treated
  • take time out to enjoy ourselves
Domino's Pizza recognises that its day to day operations impact the environment. The Company is committed to delivering great tasting, hot pizzas and will aim for continuous improvement in all aspects of its environmental performance, while continuing to deliver a great service to its customers.
Domino's Pizza is committed to monitoring its carbon emissions. It has already implemented a number of projects, which have reduced its carbon emissions and has further projects in progress and planned. It will continue to put in place projects to reduce its carbon footprint.
Domino's Pizza Group has an internal environment group whose purpose is to investigate ways of reducing carbon emissions and implementing these wherever possible.

The promotional visuals for Dominos Two For Tuesday's campaign are quite poor in regards to aesthetically values and do not sell the product well in consideration to the offer.

Looking at other ways to package pizza I came across these:

The brief asks us to fix dominos ownership of tuesdays however from my research, I can't find any attempts at marketing or advertising it further than their own website. This is a huge reason i think why they do not possess the entire ownership as of yet.

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